Research and Analyze Insights

In restrategizing Titan's product ecosystem for the US market, we started with user personas and journey maps to first pinpoint the target demographic and psychographic.

Synthesize and Prototype

Upon synthesizing key insights and a design strategy, we redesigned elements of each product UI/UX by sharpening the user flow, interface copy, colors and style guides.

Sketch wireframe and user flow
Platform Service Flow

Iterate and Test

Since the interface spanned across multiple channels and languages, each UI/Ix/UX element had to be tested and iterated upon to achieve optimal product-market fit.

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